Your privacy matters to he88. This Privacy Policy explains what personal data we collect when you use our site, how we use it, how long we keep it, and what rights you have over your information. Please read it carefully.
Six commitments that shape every data decision we make at he88. Full details follow in the policy document below.
We collect only the personal data necessary to operate this Site effectively. Data collected for one purpose is not repurposed without your knowledge or, where required by law, your consent.
Appropriate technical and organisational measures are in place to protect your data against unauthorised access, disclosure, alteration or destruction — from the moment it is collected.
We tell you clearly what data we collect, why we collect it and how long we keep it. No hidden data practices — what you read in this policy is what we actually do.
You have the right to access, correct, delete and restrict processing of your personal data. We provide a straightforward contact route for all data rights requests.
he88 does not sell, rent or lease your personal data to third parties for their own marketing purposes. Your information is not a product we trade.
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Data that is no longer needed is securely deleted.
A plain-English overview of the four stages of data handling at he88.
Data is collected when you browse the Site, interact with features or contact our support team. We also collect technical data automatically via cookies and server logs.
Data is processed only for the specific purposes described in this policy — site operation, analytics, security and responding to your enquiries.
Data is stored on secured servers with access controls. Retention periods are limited to what is necessary. We do not keep data indefinitely.
When data is no longer needed or when you exercise your right to erasure, it is securely and permanently deleted from our systems.
This Privacy Policy ("Policy") describes how he88 ("we", "us", "our" or the "Operator") collects, uses, stores, shares and protects personal data relating to individuals ("Users", "you" or "your") who access or interact with the website located at https://he88.cam (the "Site").
he88 is an English-language online gambling information and guide platform built for the Pakistan market. The Site covers sports betting, live casino, responsible gambling practices and payment guidance. It does not accept deposits, process withdrawals or facilitate real-money gambling transactions. This Policy governs data handling in connection with the informational services the Site provides.
We are committed to handling your personal data with transparency, care and in accordance with applicable data protection principles. By using the Site, you acknowledge that you have read and understood this Policy.
For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:
This Policy applies to all Personal Data collected by he88 in connection with your use of the Site, including:
This Policy does not apply to the data practices of third-party gambling operators, payment providers or other websites to which the Site may make reference. Users who choose to engage with third-party platforms — including those referencing payment methods familiar to Pakistanis, such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah — should review those platforms' own privacy policies independently. he88 has no control over and accepts no responsibility for third-party data practices.
he88 collects the following categories of Personal Data, depending on how you interact with the Site:
| Category | Examples | Source |
|---|---|---|
| Technical Data | IP address, browser type, OS, device type, screen resolution, referring URL | Automatically via server logs & analytics |
| Usage Data | Pages visited, time on site, click paths, search queries within the Site | Automatically via analytics tools |
| Cookie Data | Session IDs, preference settings, consent status, analytics identifiers | Automatically via cookies on device |
| Communication Data | Name, email address, message content, support ticket details | Voluntarily provided when contacting support |
| Feedback Data | Survey responses, content ratings, written feedback submitted to he88 | Voluntarily provided |
he88 does not intentionally collect special categories of sensitive Personal Data (such as health data, racial or ethnic origin, religious beliefs, financial account credentials or biometric data). If such data is inadvertently received, it will be deleted promptly.
We collect Personal Data through the following methods:
We do not purchase Personal Data from third-party data brokers, nor do we collect data from social media platforms without your explicit consent.
We process Personal Data only where we have a lawful basis to do so. The purposes for which we process your data, along with the applicable legal basis, are set out below:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Operating and maintaining the Site | Technical Data, Usage Data | Legitimate interests |
| Improving Site performance and content | Usage Data, Cookie Data | Legitimate interests / Consent |
| Responding to support enquiries | Communication Data | Contract / Legitimate interests |
| Analytics and audience measurement | Technical Data, Usage Data, Cookie Data | Consent / Legitimate interests |
| Security monitoring and fraud prevention | Technical Data | Legitimate interests / Legal obligation |
| Compliance with legal obligations | All categories as applicable | Legal obligation |
Where processing is based on consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred prior to withdrawal.
The Site uses cookies and similar technologies to enhance your experience and to collect analytics data. The types of cookies we use are as follows:
You can control cookie settings through your browser. Most modern browsers allow you to refuse non-essential cookies, delete existing cookies and set alerts when cookies are being placed. Note that disabling certain cookies may affect the functionality of the Site.
he88 does not sell, rent or trade your Personal Data to third parties. We may share data in the following limited and controlled circumstances:
In all cases, data sharing is limited to what is strictly necessary for the stated purpose. We do not share Personal Data with advertising networks for the purpose of serving targeted advertisements to our users.
We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting or reporting requirements.
Upon expiry of the applicable retention period, Personal Data is securely deleted or irreversibly anonymised so that it can no longer be attributed to any identifiable individual.
he88 implements appropriate technical and organisational measures to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include, but are not limited to:
While we take all reasonable precautions to protect your data, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your Personal Data. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify affected individuals in accordance with applicable legal requirements.
The Site is accessible globally, including from Pakistan. Your Personal Data may be processed on servers located outside of Pakistan. Where Personal Data is transferred to countries that may not offer the same level of data protection as the jurisdiction in which you reside, we take steps to ensure that appropriate safeguards are in place.
Such safeguards may include contractual arrangements with service providers that require them to protect Personal Data to a standard equivalent to applicable data protection requirements, or reliance on other lawful transfer mechanisms.
By using the Site, you acknowledge that your data may be transferred to and processed in jurisdictions outside Pakistan. If you have concerns about international data transfers, please contact us using the details in Section 16.
Depending on applicable law and the nature of the data held, you may have the following rights in respect of your Personal Data:
Request a copy of the Personal Data we hold about you and information about how it is being processed.
Request correction of inaccurate Personal Data or completion of incomplete data held about you.
Request deletion of your Personal Data where it is no longer necessary or where consent has been withdrawn, subject to legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as while accuracy is being contested.
Where processing is based on consent or contract, request that your data be provided in a structured, machine-readable format.
Object to processing based on legitimate interests, including profiling. We will cease processing unless we can demonstrate compelling legitimate grounds.
To exercise any of the above rights, please contact us using the details in Section 16 (Contact Us). We will respond to all valid requests within a reasonable timeframe and, in any case, within the period required by applicable law. We may need to verify your identity before processing certain requests.
The Site is not directed at, and is not intended for use by, individuals under the age of 18 (or the higher minimum age required by the applicable operator or license jurisdiction). he88 does not knowingly collect Personal Data from minors.
If we become aware that we have inadvertently collected Personal Data from a person under the applicable age threshold, we will take prompt steps to delete that data. If you are a parent or guardian and believe that your child has provided Personal Data to us, please contact us immediately using the details in Section 16.
The Site may contain references to or contextual descriptions of third-party websites, services, payment providers and gambling operators. These references are provided for informational purposes only and do not constitute endorsements or partnerships.
he88 has no control over the content, privacy practices or data-handling policies of any third-party website or service. When you follow a reference and visit a third-party website, you are subject to that website's own terms and privacy policy. We strongly encourage you to review the privacy policy of any third-party service before providing any Personal Data to it.
Payment providers referenced on this Site — including but not limited to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — operate entirely independently of he88. Their mention on this Site is for contextual relevance only and does not imply any affiliation, endorsement or data-sharing arrangement between those providers and he88.
he88 reserves the right to update or amend this Privacy Policy at any time. Any changes will be reflected on this page with an updated "Last Updated" date. Where changes are material — for example, changes that significantly affect how we use your data or your rights — we will endeavour to provide prominent notice on the Site prior to the changes taking effect.
Your continued use of the Site following the publication of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Policy, you should discontinue use of the Site.
We recommend that you periodically review this page to stay informed about how we are protecting your Personal Data. This Policy was last reviewed and updated in January 2026.
If you have any questions, concerns or requests relating to this Privacy Policy, or if you wish to exercise any of your data rights as described in Section 12, please contact he88 using the details below:
This Privacy Policy was last reviewed and updated in January 2026. he88 reserves all rights not expressly granted herein. This Policy should be read in conjunction with our Terms & Conditions.
A quick-reference summary. Full details are in Section 12 of the policy above.
See what data we hold about you
Correct inaccurate data
Request deletion of your data
Limit how we process your data
Receive data in readable format
Oppose processing where appropriate
Our support team is available 24/7 via Live Chat and Help Centre. You can also explore our full Terms & Conditions or visit the Responsible Gambling page for guidance on safe and responsible play.
🏠 Visit Homepage 📋 Terms & Conditions ❓ Browse FAQ